It’s been almost 2 years with Activite Sapphire (and before that 18 months with Activite Pop). With 15 different straps it has substituted my 13 other watches (including big names). Activite is light, functional (without being annoying) and laconic (no crown is great idea). In other words Activite has true Withings DNA. However new generation of Withings watches, including customizable Move and ECG, brings me and, i believe, other users to a difficult choice of choosing only ONE. Would you rather perfer we buy them all? We could go for a morning run with Move (that would match the color of my outfit) and wear ECG as a regular watch. I would not want to go to the beach and to the dinner with the same watch. Wish i could have several watches.
HealtMate App unfortunately does not support multiple watches per person. While you already have an army of loyal customers you could motivate them to buy more of Withings piece-of-art watches by updating the software.
I understand that the technical issue is to “follow” multiple watches per person, as the programs would not know which watch takes actual measures. In the meantime you might start with an option of “switching” the active watch in HealthMateApp profile - so that untill next “switch” HealthMate app would only accept data from only one watch.
Add multiple watches per person feature

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