I love my Steel HR sport, but I really wish you'd develop a version of the Pulse HR that used an LCD screen instead of an LED screen. My old Pebble smartwatch had an LCD screen and was wonderful because not only did the battery last a long time, but you could read the screen and notifications in direct sunlight. LED screens are hard to read outside. When I want something formal, I have my Steel HR but I'd love an LCD Pulse HR for when I just want to wear a casual fitness tracker outside. Garmin has some LCD watches but nothing that looks as good as the Pulse HR or the Steel HR sport.